Lugano and the ritual of the border
Some go from Lugano on Sunday morning by car toward Lake Maggiore, others head down to Mendrisio for a bit of shopping, others stroll through the streets of Bellinzona. But there are also those who take the motorway south and, in less than an hour, cross the border—not for tourism, but to immerse themselves in the heart of Italian design. It’s a small contemporary ritual: people from Locarno, Chiasso, Ascona or Lugano who cross the border to visit the luxury furniture showrooms in Brianza.Brianza: the Silicon Valley of furniture
For all these years, Brianza has been home to furniture: a productive and cultural area that has shaped well-established brands and given rise to hands that work wood, fabrics and metals with artisan expertise and contemporary cross-pollination.Here experimentation and tradition they intertwine: Italy’s manufacturing past lives in harmonious dialogue with cutting-edge technologies and a cosmopolitan sensibility.
Poliform, Rimadesio, Baxter and many other iconic brands find precisely in these spaces the ideal setting to showcase their creations.
Visiting an Italian design showroom in Brianza means experiencing first-hand the quality of Made in Italy, observing up close how wood joins with glass, how leather transforms into sedcarved elements, as marble becomes a sculpture at the heart of the living room.
Beyond the Ticino border: the allure of Made in Italy
Those who live in Ticino—and, indeed, people everywhere else in the world—see Italy not only as a tourist destination, but as a must-visit stop for home living. The reputation of Italian design is a powerful asset: it speaks of aesthetics in balance between form and function, refined craftsmanship, and an unwavering attention to detail.Many luxury furnishing showrooms also provide cross-border services such as dedicated design consultancy, delivery and installation across the border, with clearly defined timelines and streamlined customs procedures.
Spazio Schiatti, though rooted in the Brianza area, has been structured to meet these needs: international brands in the catalog, a wide range of services for private individuals and professionals, the ability to assist clients who come from beyond the border.
Why the Ticino public chooses Italy
The link between Canton Ticino and Italy is very strong: language, culture, and consumer habits often share common ground. But the true appeal lies in the possibility of accessing the very best of Italian design directly.For an architect in Lugano or a private client in Locarno, it means being able to experience Poliform, Rimadesio, or Baxter collections in person—rather than limiting oneself to catalogues. Touching a sofa, opening a pivoting door, evaluating the materials of a kitchen: these are experiences that reshape the way a project is perceived.
And when, to the visit, you add customised services — such as the home personal shopper— the showroom becomes a true partner in creating the home of your dreams.
Luxury furnishing showroom: more than spaces, real-life settings
A good luxury showroom is not a sterile display: it is a sequence of rooms, scenes, and ideas. The living area, the kitchen, the bedroom, the outdoor space—every environment is staged as if someone actually lives there, with consistency, style, and care. It is an invito all’immaginazione: come sarebbero i propri spazi se ogni oggetto, ogni dettaglio, fosse scelto con consapevolezza?Il senso del percorso è esperienziale: cammini, siedi, apri, tocchi. Osservi come la luce gioca con una boiserie, come un tessuto cade, come il marmo riflette. È il tipo di esperienza che fa rimanere impressa nella memoria, non solo nel carrello online.
Showroom di arredamento di lusso che offrono percorsi completi, ambientazioni realistiche e consulenza a misura del visitatore. Anche per chi arriva da Lugano, esperienze come quella proposta da Spazio Schiatti nello showroom di Desio valgono il viaggio.
La frontiera: un’ora di strada per scoprire nuove opportunità
La distanza tra Lugano e Desio, o tra Chiasso e Meda, non è grande: un’ora di viaggio è sufficiente per changing the perspective on living. Because this is not only about buying a piece of furniture, but about immersing yourself in a context where architecture, culture, and lifestyle come together. It’s like stepping into a design magazine—at a 1:1 scale.Visiting a luxury furniture showroom is not only a gesture connected to the purchase: it is a cultural experience that weaves together territories, traditions, and aspirations. For the residents of Lugano, Mendrisio, Chiasso, Locarno, and Bellinzona, Brianza represents a natural extension of their everyday horizon: a place where Made in Italy is shown in its most authentic form, balancing innovation with artisanal memory.
Showrooms in Brianza, like Spazio Schiatti, offer the chance to go home with a project under your arm, or simply with new ideas for the future. In both cases, the experience is worth the journey.